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Creating the website in English, Thai and other languages
Our perspective is from Thailand, we will propose a suitable global strategy.
For information dissemination to foreign companies beyond thailand it is necessary to pre research and target the users of the region creating a design tailored to their needs and one they will find familiar and easy to use.
When building a multi language site it is undesirable to translate text directly from the orignal site. Global text writing must be clear accurate and impartial to appeal to foreign users it is necessary to clarify text and a consistency in the use of certain words. We at e.point will run a check of the global writing ensuring a sense of unity in the content.
- Design structure that fits the profile of the target users
Website design for foreign users is not the same as a design based on Japanese culture, for example Chinese users tend to consider Japanese sites a little consevative, in addition there are certain photo's colours and imagery preferred by European and American users. The general layout the way it looks the way it works all these things vary. The company website can make a distinction between viewers, and provide for both Japanese or foreign. However, it is important to create a sense of unity that runs through the entire website.We at e.point propose a design by professional Japanese and foreign designers to achieve those results.
- SEO measures that match the global website
To implement SEO in a foreign language, first you must register on a global search engine next conduct a search to get information on the viewers in the target region figure out the keywords and SEO measures for the local search engine by narrowing down the search keywords in the local language that can optmise the "keywords meta tag" this leads to better search results and increases access to both Japanese and foreign viewers with good prospects of sales.